Serena Williams profile photo

Celebrity Deep-Dive

Serena Williams

Estimated Net Worth $0.0M

#16 in Athletes#153 in United States

Serena Williams sits at an estimated $290M with 900.0K monthly searches, making this one of the highest-demand athlete profiles on the board.

Serena Jameka Williams is an American former professional tennis player. She was ranked as the world No. Public interest remains stable across search, media, and comparison pages. Current trend signal is 82/100, showing durable cross-platform momentum.

Quick Facts

Full NameSerena Williams
Birth Date1981-09-26
Age44 years old
GenerationMillennial
Zodiac SignLibra
NationalityUnited States
ProfessionAthlete
Net Worth$290M
HeightNot confirmed
EducationNot confirmed
Spouse / PartnerNot confirmed
ChildrenNot confirmed

Serena Williams earned her first million at 30 and reached nine-figure wealth at 42, extending her prime deep into her 40s. Now 44, she remains a Millennial peer to figures like Kim Kardashian, with major earnings arriving later than many in her age cohort.

Serena Williams Biography

Serena Jameka Williams was born on September 26, 1981, in Saginaw, Michigan, the youngest of five sisters in a family that would redefine tennis. Raised in Compton, California, she and her elder sister Venus were coached by their parents, Oracene Price and Richard Williams, who instilled discipline and ambition from an early age. Serena turned professional in 1995 at just 14 years old, balancing rigorous training with homeschooling to accommodate her burgeoning career. Her raw power and athleticism set her apart, though her early years were marked by both promise and the challenges of breaking into a predominantly white sport.

By 1999, she claimed her first major singles title at the US Open, defeating Martina Hingis in a stunning upset that announced her arrival as a force in women’s tennis. Williams’ career arc is defined by unparalleled dominance and resilience, punctuated by records that cemented her legacy. Between the 2002 French Open and the 2003 Australian Open, she achieved the first "Serena Slam"—winning all four major titles consecutively, each time besting Venus in the final. This non-calendar Grand Slam showcased her peak form, a period where she held all four major singles titles simultaneously. After battling injuries and fluctuating performance, she roared back in 2012, starting with a Wimbledon victory that launched a second golden era. From 2014–2015, she repeated the "Serena Slam" and became the first woman since 1988 to win the Surface Slam (hard, clay, and grass majors in one year). In 2017, she captured her 23rd major singles title at the Australian Open, surpassing Steffi Graf’s Open Era record. Off the court, Williams became a financial powerhouse, earning $29 million in 2016—the most of any female athlete that year—and securing her place as the highest-earning woman in sports history. Her accolades include a record four Laureus World Sportswoman of the Year awards (2003, 2010, 2016, 2018) and Sports Illustrated’s 2015 Sportsperson of the Year.

Beyond tennis, Williams’ personal life reflects her multifaceted identity as a mother, entrepreneur, and cultural icon. She married Reddit co-founder Alexis Ohanian in 2017 and welcomed their daughter, Olympia, the same year—returning to competition just months later to reach four more major finals. Her advocacy for gender equality and maternal health, alongside ventures like her fashion line S by Serena, underscores her influence beyond sports. In 2025, she was honored with the Princess of Asturias Award for Sport, a testament to her global impact. Williams’ retirement in 2022 marked the end of an era, but her legacy as the greatest women’s tennis player of all time—per the Tennis Channel’s 2020 ranking—endures, inspiring generations with her power, perseverance, and unapologetic excellence.

Compare Serena Williams With Similar Profiles

Direct comparison pages are one of the fastest ways to understand how Serena Williams's wealth, visibility, and category rank stack up against close peers.

Social Media Reach

Serena Williams has an estimated cross-platform reach of 22M.

Instagram followers
17M (#60 on Instagram)
YouTube subscribers
1M (#122 on YouTube)
TikTok followers
4M (#59 on TikTok)
Cross-platform total
22M
Followers vs world population %
0.272%
Estimated engagement rate
~3.25% per post
Closest follower rival
Goh Cheng Liang — gap of 400K

Serena Williams holds a higher Instagram rank (56) than TikTok (55) despite having 13 million more followers there, while her YouTube presence (rank 99, 1M followers) lags far behind. Her combined 22 million followers represent 0.2683% of the global population.

Awards & Recognition

Win Rate %
66%
Total Awards
23
Awards per Career Year
0.85

Serena Williams holds 23 Grand Slam titles, ranking first in her category with a 66% win rate and a scarcity score of 22/100, requiring no additional wins to secure the record.

Rank Booster Insights

Category percentile
Top 94% in Athletes (#16 of 242)
Country wealth rank
#153 in United States
Global wealth percentile
Top 76% globally (#321 of 1323)
City wealth rank
#147 in Los Angeles
Monthly search rank in profession
#18 in Athletes
Trend velocity
surging
Net worth per life-year
$7.00M / year
Net worth per career year
$11.0M / year
Billionaire proximity
29% to $1B ($710M away)
Passive vs active income
34% / 66%
Estimated endorsement value per post
$32,789
Influence score
100/100 composite
Highest single payday (estimated)
$32.0M
Before-fame path
Youth academy trainee
Education track
Education path not fully disclosed
Career earnings vs current worth
$638M estimated earnings, 45% retained
Awards win rate
~66% (23 wins / 35 estimated nominations)
Awards rank in category
#1 (category leader)
First person to win
First woman in the Open Era to win 23 Grand Slam singles titles
Scarcity score
5/100
Same-age peers
Cui Kai, Kim Kardashian, Beyonce
Marriage count
1
Estimated career length
~27 years
Estimated age at first success
35
Estimated age at first $1M
30
Estimated age at first $100M
42

Serena Williams amassed a $290M net worth—retaining 45% of her $638M lifetime earnings—while outperforming her profession’s median annual wealth growth ($11M per career year vs $1M). Her 75.9% wealth velocity reflects rapid accumulation, though a $10M gap behind rival Kevin Durant widened by 89.3% over three years. A 97 self-made score underscores her trajectory from a lower baseline.

Relationships

Marriage count
1

Relationship History

Serena Williams has 1 documented relationship in public records.

1 marriage recorded.

PartnerPeriodStatus
Alexis Ohanian2017presentmarried

Physical Attributes

Zodiac Sign
Libra

Compare across all profiles on the height rankings hub.

Athlete Performance Profile

Career goals / points
73
Championships
23
Trophy efficiency
0.85 titles/year
Estimated earnings per point
$8,739,726
Endorsement ratio
10%

Income Breakdown

Estimated split using occupation-weighted income composition from the resolved profile model.

Serena Williams estimated income source composition$290M
  • Salary/Winnings$145M
  • Endorsements$92.8M
  • Investments$52.2M

How Serena Williams Makes Money

Estimated composition based on occupation-weighted income model until source-resolved earnings breakdowns are attached per profile.

  • $Salary/Winnings: 50% of modeled worth ($145M)
  • $Endorsements: 32% of modeled worth ($92.8M)
  • $Investments: 18% of modeled worth ($52.2M)

How Serena Williams Compares

Serena Williams
$290M
Timur Kulibayev
$10.0B
Michael Jordan
$3.00B
Ray Dolby
$2.40B

Richer than 226 of 242 athletes in our database.

Wealth Origin Story

A year-by-year map of long-term milestones and recent momentum signals, pulled from timeline and activity datasets.

2025
  • Time 100

    Career milestone in award.

    Lifetime Milestonewikidata
  • Time 100

    Serena Williams time 100.

    Recent Activitywikidata
2022
  • Vogue (magazine)

    Career milestone in work.

    Lifetime Milestonewikipedia
  • 2022 US Open – Women's singles

    Career milestone in work.

    Lifetime Milestonewikipedia
  • 2022 Wimbledon Championships – Women's singles

    Career milestone in work.

    Lifetime Milestonewikipedia
2021
  • 2021 French Open – Women's singles

    Career milestone in work.

    Lifetime Milestonewikipedia
  • 2021 Wimbledon Championships – Women's singles

    Career milestone in work.

    Lifetime Milestonewikipedia
  • King Richard (film)

    Career milestone in work.

    Lifetime Milestonewikipedia

Serena Williams Lifetime Timeline

133 dated milestones detected, including 123 tracked works across source tables.

Career Start
1995
Total Timeline Events
133
Works Counted
123
  1. 2025

    Time 100

    Recorded milestone from structured timeline extraction.

    award | confidence: high | wikidata:P166

  2. 2022

    Vogue (magazine)

    Recorded milestone from structured timeline extraction.

    work | confidence: medium | wikipedia:farewell_tour_table

  3. 2022

    2022 US Open – Women's singles

    Recorded milestone from structured timeline extraction.

    work | confidence: medium | wikipedia:grand_slam_tournament_performance_timeline_table

  4. 2022

    2022 Wimbledon Championships – Women's singles

    Recorded milestone from structured timeline extraction.

    work | confidence: medium | wikipedia:grand_slam_tournament_performance_timeline_table

  5. 2022

    The pair won two matches before retiring from the tournament due to an injury sustained by Jabeur.<ref></ref><ref></ref> Williams also playe

    Recorded milestone from structured timeline extraction.

    rank | confidence: low | wikipedia:body_text

  6. 2021

    2021 Australian Open – Women's singles

    Recorded milestone from structured timeline extraction.

    work | confidence: medium | wikipedia:grand_slam_tournament_performance_timeline_table

Recent Activity (Last 5 Years)

Source-backed updates across achievements, work output, media moments, and business signals.

  • Achievement

    Time 100

    Serena Williams time 100.

    Source: wikidata

  • Work

    Vogue (magazine)

    Serena Williams vogue (magazine).

    Source: wikipedia

  • Work

    2022 US Open – Women's singles

    Serena Williams 2022 us open – women's singles.

    Source: wikipedia

  • Work

    2022 Wimbledon Championships – Women's singles

    Serena Williams 2022 wimbledon championships – women's singles.

    Source: wikipedia

  • Media

    The pair won two matches before retiring from the tournament due to an injury sustained by Jabeur.<ref></ref><ref></ref> Williams also playe

    Serena Williams the pair won two matches before retiring from the tournament due to an injury sustained by jabeur.<ref></ref><ref></ref> williams also playe.

    Source: wikipedia

Lesser-Known Facts About Serena Williams

  • 1Serena is the most recent woman to simultaneously hold all four major singles titles (2002–2003 and 2014–2015), and to win the Surface Slam (major titles on hard, clay and grass courts in the same calendar year), which she accomplished in 2015.Source
  • 2Williams won the Laureus World Sportswoman of the Year a record four times (2003, 2010, 2016, 2018), Comeback of the Year once (2007), and in December 2015 was named Sportsperson of the Year by Sports Illustrated magazine.Source
  • 3Williams won 73 WTA Tour–level singles titles, including 23 major women's singles titles—the most in the Open Era, and the second-most of all time.Source
  • 4From the 2002 French Open to the 2003 Australian Open she was dominant, winning all four major singles titles consecutively (each time over Venus in the final) to achieve a non-calendar year Grand Slam (nicknamed the "Serena Slam").Source
  • 5Beginning with the 2012 Wimbledon Championships, Williams returned to dominance, claiming Olympic gold (completing the career Golden Slam in singles) and winning eight out of thirteen singles majors, including all four in a row from 2014–2015 to achieve a second "Serena Slam".Source
  • 6The sisters achieved a non-calendar year Grand Slam between the 2009 Wimbledon Championships and the 2010 French Open, which granted them the doubles world No.Source
  • 71 in women's singles by the Women's Tennis Association (WTA) for 319 weeks (third-most of all time), and finished as the year-end No.Source

Social Power Meter

Composite radar of net worth, demand, social reach proxy, and trend momentum.

Net WorthSearch VolumeTrend ScoreWealth VelocitySocial ReachGlobal Relevance
  • Net Worth49/100
  • Search Volume85/100
  • Trend Score82/100
  • Wealth Velocity72/100
  • Social Reach37/100
  • Global Relevance93/100

Libra Richest

Serena Williams is the #12 richest Libra in our database ($290M).

Chinese Zodiac

Serena Williams was born in the Year of the Rooster.

Birthday

32 days until Serena Williams's 45th birthday.

Born in 1981

Serena Williams shares their birth year with these celebrities:

Daily Earnings Context

Serena Williams earns what an average United States person earns in a lifetime every 14 days.

Followers vs. World

Serena Williams is followed by 0.3% of all humans alive across social platforms.

Compare Serena Williams

Suggested battles based on career overlap, wealth proximity, and search demand.

Data sourced from: en.wikipedia.org.